Marketing Social Media Brand Growth
Social strategy, original content, and brand systems that turn attention into measurable growth.
Dylan combines entrepreneurial ownership with social strategy, original content, client advisory work, media production, and commercial brand collaborations.
Dylan created MLB Transactions Daily while in high school and grew it into a 100K-follower media brand through audience insight, original content, and relentless execution.
The result is a complete social platform spanning daily publishing, visual storytelling, community growth, sponsor campaigns, and a network that includes more than 2,500 professional players.
Owned media & professional experience
Results include building a 100K owned audience, advising an athlete-representation company on social strategy and audience engagement, creating an original interview series, and delivering campaigns with national consumer brands.
Owned media brand
Founded and scaled an independent media brand to 100K followers, earning an audience that includes more than 2,500 professional players. Leads content strategy, daily publishing, original creative, audience growth, and commercial partnerships.
Original media series
Created, produced, and formerly hosted an original interview series featuring active MLB players and All-Stars. Used relationships built through MLBTD to book guests, develop episodes, and extend the brand into long-form media.
Audience-led campaigns
Turned MLBTD’s audience and credibility into commercial opportunities with Polymarket, Smackin’, Real, and Gametime—developing promotions that fit naturally within the brand’s content ecosystem.
Social media advisory
Advised an athlete-representation company on a clearer social media roadmap, more intentional content planning, and stronger audience engagement. Developed a talent-led publishing strategy that helped increase the company’s social media presence by 200%.
Selected examples
Original MLBTD social graphics, selected athlete-marketing creative, and archived moments from the On Base Podcast series developed through MLBTD’s player relationships.
Examples of MLBTD post formats
Selected athlete marketing and social campaign work
Dylan previously created, produced, and hosted this original podcast featuring active MLB players and All-Stars, using relationships built through MLBTD to book guests and develop long-form content.
View archived episodes
MLBTD brand collaborations
These commercial collaborations were developed through MLB Transactions Daily. Each campaign kept the audience experience first while giving the brand a natural role in the content.
Exclusive prediction market partner
Signed a long-term deal making Polymarket MLBTD’s exclusive prediction market partner, then integrated its live market data into timely baseball content and advertising.
Company website
Athlete brand deal launches
Helped launch and promote Smackin’ brand partnerships with Pete Crow-Armstrong and Alex Rodriguez through MLBTD’s baseball audience.
Company websiteOngoing app promotion
Promotes the Real sports app through recurring advertisements and audience-facing placements across MLBTD.
Company website
Ticketing campaign collaborator
Promoted Gametime’s marketplace for last-minute sports, music, and show tickets through integrated MLBTD campaign placements built for a highly engaged baseball audience.
Company websiteSkills & capabilities
A practical marketing skill set shaped by building an owned audience, advising a client on social strategy, launching brand collaborations, producing original media, and developing repeatable content systems from strategy through execution.
Connect with DylanBuild a measurable channel strategy, content calendar, creative system, and reporting cadence designed to grow reach, engagement, and brand relevance.
100K audience built • 200% client growthSee audience-growth resultsTurn announcements, launches, products, interviews, and ideas into platform-ready campaigns with clear concepts, original graphics, video, and audience-focused copy.
Daily publishing • Campaigns • Original mediaView creative examplesDevelop sponsor opportunities, shape partnership concepts, coordinate launches, and integrate brands into content without losing audience trust.
Polymarket • Smackin’ • Real • GametimeExplore partnership workBuild a recognizable brand from the inside out through positioning, voice, visual systems, recurring content formats, campaign concepts, and audience-first creative direction.
Owned brand • Original series • Commercial campaignsSee brand-building workAbout Dylan
Dylan Nightingale is a New Jersey-based marketing professional and University of Delaware graduate who combines entrepreneurial ownership with hands-on experience across social strategy, content creation, audience growth, media production, and commercial brand collaborations—including advisory work that helped an athlete-representation company increase its social presence by 200%. His work demonstrates how an original idea can become a recognizable brand, a loyal community, and a platform for meaningful creative and commercial opportunities.
Contact
For brand partnerships, campaign work, or marketing opportunities, reach out directly.
